Pricing quilts is often talked about among quilters. Sometimes I share and sometimes I feel guilty that I don’t price higher, so I refrain. On a run this week I listened to two Merriweather Council’s podcast episodes. Episode 016 and 017 really hit home and got me thinking I should share how I price my quilts.
Episode 016 “OMG. Those Annoying DIY Comments,” is something that as quilters we may see. Oh I can just make that. You’re right, you can. I encourage you to create one. That’s genuine, please do not take it as snarky. Everyone can make a quilt, it’s a wonderful skill to learn.
There are some benefits of buying a handmade quilt that you may not think of.
- I have cultivated a fabric collection and the necessary tools to execute a lovely baby quilt in a short time frame.
- I can shop for my supplies in an economic way and know they that my quilts will hold up.
- You get all the accolades at the shower without the work.
If you’re new to sewing and quilting are you really going to be happy with that first quilt? My first quilt is horrendous and lives in my parent’s closet to prevent tormenting me when I visit. Do you really want to put the time in shopping, cutting, sewing, and quilting only to be frustrated at the end? Probably not.
I price my baby quilts so they aren’t an impulse purchase. Once you’ve priced DIYing one you will see that my cost is reasonable and it’s a completed finished project. It’s ready to ship to you right now. Yes, $75-$90 may seem low priced for a handmade baby quilt. Maybe it truly is.
Sewing and quilting is an outlet for me to create, not have a profitable full time business. That is way too many quilts to create annually, I have ran the numbers. At one point to offset my full time salary I would have needed to sell 24 sets of potholders per day, everyday for a year. Sell 24, that means I would need two to three times that in my store daily to generate that number of sales. It was unrealistic.
I believe every baby should have a handmade baby quilt.
At my prices it is realistic. For that special friend or family member, my target customer is going to probably spend double my price on that baby.
I also want to build a relationship that may lead to other quilts down the road. I want to be your quilt person.
You will find more expensive quilts in my shop. More time and costs went into the finished product.
Episode 017 touches on market saturation. Visit Etsy and type in baby quilt. You will see around 94,000 options. Buyers have many options. Look a little deeper. Do any stand out? Anything that made you stop and contemplate adding to your cart?
Since the quilts are handmade, no two are exactly alike if you look close enough. Similar yes. Some may be producing more than one of a print or options. However, go back to comment above, they have cultivated a collection and have fabric maybe others do not. More than likely they are purchasing fabric wholesale, giving you a more economical finished product. New fabric lines are being released regularly. As a shopper you should be aware that quilting cottons in a line are usually only produced in one run. That means if the fabric is released now it will be much harder to find in 6-12 months.
There will not be an exact replica of my quilts in another shop. I also probably can’t remake one exactly like the one you see, especially if made of scraps. You are getting a one of a kind product at a phenomenal price point.
Each quilter is going to price their quilts where they like. Many have thought I am underselling myself without seeing the bigger picture or my motive. This topic will remain a topic often discussed, as it should be.
Let me be your quilt person, see my shop selection here.